Understanding Jira Couture Foundation is simple. First, determine your natural skin undertone: pink, yellow, natural, or warm. Then use the following Jira Couture skin tone categories and color description to find your shade.
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Pink you are very fair, burn before you tan, or your skin has obvious pink-based undertones
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Yellow your skin has a beige or obvious yellow/golden-based undertone
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Neutral neither pink/red or yellow /golden dominate
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Warm orange/red undertones dominate
Tip
Find your natural skin undertone by taking a plain white sheet of paper and holding it up to the face. You should be able to see which color pulls more prominent. This is a really quick, easy way that you can use if you are not sure from looking at yourself which undertone you are.
Light to Fair
Skin type: Light to fair skin characterized by creamy, ivory skin. Does not tan naturally.
Undertones: Pink
Example: Renee Zellweger
Recommendation – Nude Pressed Mineral Foundation
Fair
Skin type: Fair skin that is milky and pale.
Undertones: Yellow or pink
Example: Nicole Kidman
Recommendation – Shell Pressed Mineral Foundation
Fair to Medium
Skin type: Fair to medium skin that is light beige-looking but naturally appears quite pale
Undertones: Yellow
Example: Sarah Jessica Parker
Recommendation – Blonde Pressed Mineral Foundation
Medium
Skin type: Medium skin that is naturally sun-kissed and tans well.
Undertones: Yellow/golden to warm
Example: Lucy Liu
Recommendation – Cream Pressed Mineral Foundation
Light Tan
Skin type: Olive-toned skin that tans easily.
Undertones: Warm
Example: Jennifer Lopez
Recommendation – Tender Pressed Mineral Foundation
Dark Tan
Skin type: Coffee or Caramel colored skin.
Undertones: Yellow/golden
Example: Beyonce Knowles
Recommendation – Sand Pressed Mineral Foundation
Golden Brown
Skin type: Brown/milk chocolate skin tones.
Undertones: Golden to slightly warm
Example: Tyra Banks
Recommendation – Sunlit Pressed Mineral Foundation
Dark Tan
Skin type: Coffee or Caramel colored skin.
Undertones: Yellow/golden
Example: Beyonce Knowles
Recommendation – Sand Pressed Mineral Foundation
Still not sure which shade is your right match?
Brush each foundation shade separately onto your jaw line. If you find that neither shade is a perfect match, gradually mix the two shades together until the color matches your skin tone along the jaw line.
"Use a darker foundation in the summer because skin tends to be tanner. Use a lighter shade for winter."